Hi, my name is Ashley, and I am a maternity photographer. Prior to starting marketing school for photographers, my marketing was kind of all over the place. I didn't really know what to do. I was just kind of doing what I saw other photographers doing as far as just creating content on social media. I would be creating lots of content for maybe one month, and then the next month, I wouldn't be creating anything. Because of that, my bookings were kind of all over the place. I would maybe have four or six bookings one month, and then another month, I might have had one. My sales were all over the place as well. I would sell my middle collection and then maybe sell one portrait. 

At the beginning of this year, I actually rolled into January with no bookings. That was a really stressful time because my family is very dependent on my income. I supply all the groceries, extracurriculars, clothes, and I can't afford to not have bookings. So I actually stumbled upon Tavia's webinar. After listening to the webinar, I was still on the fence as to whether I wanted to join marketing school. It was, to me, a huge investment at a time when I didn't really have anything coming in. I just rolled into the month with no bookings. I needed a new computer, but I had been manifesting a change that I needed. Something needed to change; something needed to get. 

I just felt like the timing lined up perfectly. Sorry, I got a little emotional there for a second. I thought, if I'm expecting clients to invest in me, I need to invest in myself. So I took the chance and joined marketing school, and since then, I've noticed I now have a clear direction of where I'm going with my marketing. I know exactly who my ideal client is, what their pain points are, where they're shopping. So I actually know who I'm marketing to now. 

I'm also more consistent in the way I am marketing as far as how many times a week I'm posting, the type of content I'm creating, and doing a blog, which I never really did, and doing email marketing, which I never did prior to this. Networking was scary because I am an introvert, so it was kind of scary putting myself out there. I also restructured my sales sheet according to how Tavia said to restructure my collections. I restructured the way I had presented my products on paper, and since then, I've noticed that I am no longer getting sales where I'm just selling one portrait. I'm actually selling my middle and top collections and add-ons, which is pretty awesome. 

I am still working on getting my bookings to the consistency that I would like them to be, but I know that I can just keep going, and consistency is key. I am actually super excited to see what the end of my year looks like and to see the progress that I've made. I am so happy that I made the decision to be a part of marketing school for photographers.

Ashlie Bradley

"I’m consistently booking my middle and top packages."

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