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Most small business owners start their business for freedom, right? They want freedom to work when they want, with whom they want, and to control their income. I know those were my goals when I started my photography business. But what ends up happening with a lot of small business owners is that they trade […]
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I’m really excited to talk about content creation with you guys because I think oftentimes as photographers, we don’t think of ourselves as content creators, right? In fact, I asked a question on Instagram to know who among my audience create content. Over 50% of those who answered said: LITERALLY NEVER. Then what I did […]
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Inside of Marketing School for Photographers, we do coaching calls where students can come on Zoom with me and ask questions. I had a really great conversation with my student Tina all about if and how to raise her prices. The convo was SO good I just knew I had to bring it to you […]
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Why TikTok is Amazing RIGHT NOW for Small Businesses I think, by now, we all know TikTok isn’t just for dances or teenagers right? But what you might not know is TikTok is actually a really valuable marketing tool for small businesses, and yes, that means photographers. Let’s look at the numbers: TikTok has a […]
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To celebrate 100 episodes, we have a treat for you! I asked some of my friends who are very knowledgeable in the photography and marketing spaces: “What would you say is your best piece of advice to book more photography clients in 2022 and what’s working in your business?” And oh my friends they really […]
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The Problem with Giving Too Much Discounts when Your Need a Cash Boost Here is what this episode is NOT – it’s not a long term plan for your business. Just doing these things over and over might bring you some inquiries but chances are it’s not what’s going to get your business to the […]
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Does the legal side of business overwhelm you? Are you confident your contract would hold up in court? What would happen to you, your business and your client, if your images were stolen and used without permission? If you don’t feel good about the answers to those questions, then this podcast episode is for you. […]
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