Today’s episode actually had to be broken down into two parts because this conversation with Sara was so valuable. I didn’t want the learning and the talking to stop, but we went on for well over an hour. In this first part, which you’re going to hear today, Sara is going to share how to […]

I’m really excited to talk about content creation with you guys because I think oftentimes as photographers, we don’t think of ourselves as content creators, right? In fact, I asked a question on Instagram to know who among my audience create content. Over 50% of those who answered said: LITERALLY NEVER. Then what I did […]

Inside of Marketing School for Photographers, we do coaching calls where students can come on Zoom with me and ask questions. I had a really great conversation with my student Tina all about if and how to raise her prices. The convo was SO good I just knew I had to bring it to you […]

Why TikTok is Amazing RIGHT NOW for Small Businesses I think, by now, we all know TikTok isn’t just for dances or teenagers right? But what you might not know is TikTok is actually a really valuable marketing tool for small businesses, and yes, that means photographers. Let’s look at the numbers: TikTok has a […]

To celebrate 100 episodes, we have a treat for you! I asked some of my friends who are very knowledgeable in the photography and marketing spaces: “What would you say is your best piece of advice to book more photography clients in 2022 and what’s working in your business?” And oh my friends they really […]

The Problem with Giving Too Much Discounts when Your Need a Cash Boost Here is what this episode is NOT – it’s not a long term plan for your business. Just doing these things over and over might bring you some inquiries but chances are it’s not what’s going to get your business to the […]

Does the legal side of business overwhelm you? Are you confident your contract would hold up in court? What would happen to you, your business and your client, if your images were stolen and used without permission? If you don’t feel good about the answers to those questions, then this podcast episode is for you. […]

Well friends on a personal note, after 13 years of having boys in my house, we had our first broken bone and it was a doozy. My son broke his collarbone playing football. And they weren’t even tackling. And honestly, it felt really heavy for my mom heart – the days and week following. And […]

Some questions from birth photographers that I read quite often are: How can I actually book my inquiries?Why am I getting ghosted?Why aren’t people responding to me?How can I actually get them to reply to my emails? What does it mean when you’re getting ghosted? Basically, it’s whenever somebody sends an inquiry through your contact […]

I have a treat for you in this episode. I am bringing on fellow birth photographer and one of my students Emily Gipper to chat with you guys about her first year in business and exactly what she did to go from a little bit insecure and unsure with her camera to finally confidently photographing […]